Disney Hoax, Part 2

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This is a hoax. Do not forward. For more information see

http://urbanlegends.about.com/culture/urbanlegends/library/bltrackd.htm

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DISNEY FILES BANKRUPTCY PAPERS

BURBANK, CA (DPI)
Media mega-giant Disney has asked for protection from creditors,
filing bankruptcy papers early Wednesday morning in Burbank City
Court.

Just last week, Disney was a model of financial strength And boasted
dividends on its stock that were well above industry analysts’
projections. So what went wrong? According to Disney CEO Michael
Eisner, the collapse was due to an Internet promotion gone terribly
awry. It seems that Disney’s Head of Internet Marketing, Millicent
Perkins, took it upon herself to start a chain letter promotion in
conjunction with software giant Microsoft in which Disney would pay
$5,000 in cash or an all-expenses paid trip to Orlando’s Disneyworld
theme park to the first 13,000 people who received a copy of Perkins’
initial message.

However, due to the tremendous increase in Internet users over the last
several months, over 30 million people received the message
simultaneously, causing Disney to have to pay out over $150 billion
dollars, which in turn forced the company to move quickly to
bankruptcy court to try to save itself. Eisner immediately asked that all
Disney employees pitch in by taking a small paycut, and made himself
an example by lopping $235 a month off of his $30 million yearly
salary. Reached for comment, Eisner said, “What the hell was that
broad thinking??”

Reported by Tristan Fabriani
The Daily Probe, August 26, 1998